Customizing magnetic gift boxes can quickly elevate your product packaging. The opening and closing creates a sense of ritual, instantly capturing the customer’s attention and creating a truly engaging brand statement. We’ve produced magnetic packaging for over 100 brands. This article will show you how to design a magnetic closure box.
Last updated: August 2025 | Estimated reading time: 7 minutes
This article will answer your questions:
- Why do high-end brands prefer magnetic box packaging?
- How to choose the right magnet, size and structure?
- What craftsmanship can enhance the sense of high-end?
- Common design mistakes and how to avoid them?
Why do high-end brands prefer magnetic gift boxes?
The magnetic gift box can bring you users a smooth opening and closing and tightly closed unboxing experience.
Magnetic gift boxes are generally made of environmentally friendly cardboard or leather, which greatly increases the beauty and texture of the product packaging.
Compared to ordinary boxes, magnetic gift boxes have more “gift attributes.” By 2025, many products from Louis Vuitton, Cucci, and Xiaomi will use magnetic boxes, bringing a perceived value increase of more than 45%.
This is especially applicable to the following products:
- Cosmetics and skincare: improving display
- Electronic products: better protection for mobile phones and tablets
- Cultural and creative products and gifts: Increase first impression
- High-end accessories: Enhance the sense of exclusivity
- PR packaging: Bring more publicity to KOLs and Influencers
Increase product attractiveness and be suitable for high-end products and private customization activities.
How to customize magnetic boxes like a pro?
How to choose the magnet suction force according to the product weight?
The magnet is too weak = the magnetic attraction is not strong enough and the box is not closed tightly; the magnet is too strong = the box is difficult to open.
It is recommended to use rare earth magnets larger than 10mm for heavy products, and ordinary magnets of 8mm can be used for light products.
| Product Type | Recommended Magnet Size | Reason |
|---|---|---|
| Lipstick Set | 8mm Regular Magnet | Lightweight but feels premium |
| Whisky Gift Box | 12mm Strong Magnet | Heavy product, needs strong closure |
| Smartwatch | 10mm Rare-Earth Magnet | Balances weight and tactile feel |
What size is suitable?
The size should fit the product and have space for the inner tray. It should not be too big or too small.
- Too tight: It is difficult for customers to open the box and the product may be scratched.
- Too loose: The product is prone to shaking during transportation, and the risk of damage is high
What materials can make it look high-end?
- Gray board ≥1.5mm: resistant to pressure and no deformation
- Matte paper: high-quality feel and soft visual effect
- Specialty paper: black card and gold card, used for high-end products and holiday gift box packaging
Lining recommendations: EVA inner support, flannel, and foam provide sufficient support for the product, and cardboard can send blessings and greetings to users.
How to choose the main color of your brand?
When choosing your brand’s primary color, please note:
- Match the brand logo
- Try to choose high-end colors such as black, white, dark blue, and metallic colors
- Avoid contrasting colors and plastic feel
Which surface artworks can best enhance the sense of luxury?
- Gold/Silver Hot Stamping: The logo has a strong three-dimensional effect
- Local UV: Partially bright and layered
- Embossing/debossing: Enhance the feel and look professional
- Matte film: silky smooth feel, scratch-resistant and fingerprint-resistant
How to choose good fonts?
- Luxury brands: Use serif fonts (such as Hermès’s signature handwriting, Chanel’s elegant curlicues, etc.)
- Technology brands: prefer sans-serif or modern fonts (Apple’s phone box font emphasizes user experience)
- Young brands: Choose creative and personalized fonts (showing a lively style)
How to use pictures to enhance visual impact?
- Leave some white space and avoid too much density to avoid visual fatigue
- Add cascading visual overlays to showcase product and brand stories
- Storytelling and cultural communication, such as exquisite paper-cutting crafts, can enhance brand connections
Tips: Please do not place the logo on the crease of the opening and closing, as it will easily fade with repeated use.
How to choose magnetic box structure for different industries?
| Industry | Recommended Structure | Reason |
|---|---|---|
| Cosmetics | Foldable Magnetic Box + EVA Insert | Reduces shipping cost, keeps products stable |
| Luxury Gifts / Liquor | Rigid Lid-and-Base Magnetic Box + Velvet Lining | Strong unboxing experience, enhances brand image |
| Electronics | Double Drawer Magnetic Box + Anti-Static Insert | High protection, suitable for export shipping |
| Fashion Accessories | Standard Flip Magnetic Box + Silk Lining | Good for presentation, smooth unboxing |
The right inner tray makes transportation hassle-free and impresses your users.
90% of design errors are concentrated here
- The magnetic force is too weak: it won’t close after a short time of use
- Logo printed on the crease: easy to wear and fade
- Unreasonable size: too tight or too loose will affect the experience
- Ignore the opening and closing direction: the left flip is not friendly to right-handed people
How to avoid these problems?
- Choose **≥10mm rare earth magnet**, or increase the magnet size
- Use ≥1.5mm grey board to strengthen the structure
- Conduct pre-transportation simulation tests
- The opening and closing design takes into account user habits (considering the living habits of left-handed and right-handed people)
Hidden costs you can't see
- Magnets easily fall off: Improper gluing or laminating process
- Manual folding box error is large: We default to judging the product as defective if the error exceeds 2mm
- Folding boxes need to be assembled manually by customers: We provide a detailed assembly video for each folding box
Our XiangGe Package factory has automatic gluing machines + pressing equipment to ensure that the magnets are assembled securely.
Which brands are particularly suitable for magnetic gift boxes?
- Mid- to high-end brands that want to enhance their perceived brand value
- Gifts/holidays/limited edition products
- Cross-border e-commerce focuses on user unboxing experience
- Products with high unit prices and low repurchase frequency (such as jewelry, wine, and high-end electronic products)
Magnetic packaging trends in 2025
This year’s new trends:
- Environmentally friendly magnetic box: Made of FSC paper and biodegradable foam
- Personalized printing: Add user name or exclusive QR code
- Foldable magnetic box: Reduce shipping costs, foreign customers can assemble manually
Market Insights:
By 2025, more than 68% of brands will use magnetic packaging in their high-end products.
E-commerce data shows that for high-priced products using magnetic packaging, the probability of users retaining the packaging increases by more than 30%.
FAQs
Which inner support is better for magnetic boxes?
EVA or flannel inner supports are good choices, as they have stable molding and strong protection capabilities.
How to print the logo more clearly?
It is recommended to use hot stamping or UV technology to make the overall effect more three-dimensional.
Can magnetic boxes be eco friendly?
Yes. The grey board is made of recycled materials, the inner support is made of biodegradable foam, and the ink can be vegetable ink.
Will the magnets fall off during transportation?
No, each of our magnet gift boxes uses automatic gluing and pressing equipment to prevent them from falling during transportation. We also add corner guards for extra protection.
Is the foldable magnetic box worth choosing?
Suitable for large-scale export. It is shipped flat to save freight. It is easy to assemble after you receive it without incurring excessive costs.
Conclusion
Magnetic gift boxes can greatly improve the quality of products, but to make them outstanding, you need to:
- Choose the right magnet strength, structure and size
- Use high-strength materials + appropriate technology to improve texture
- Avoid common design mistakes
- Choose the appropriate structure according to industry and scenario
Not sure where to start? Contact our XiangGe design team and we’ll guide you through the entire process from selecting the best solution, proofing, and production.
About XiangGe Package
We are a professional packaging box manufacturer with over 10 years of export experience. Magnetic gift boxes support customized structures, materials, and inner trays, suitable for brand merchants and cross-border e-commerce.
We use high-strength gray boards and automatic gluing and pressing equipment to ensure the quality of magnetic attraction. Provide free design, 3-day quick sampling, and 7-day bulk delivery.
To obtain a quotation or sample, please click: Contact us.
Last update: August 2025
